Promoting a website

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Promoting a website

Postby executive_2010 » Mon Jan 05, 2009 5:37 pm

These days having a personal web-page is as common as an email address. It serves as a wonderful tool for creating your web-identity and can help others find you and contact you. You can make an online photo album and all your relatives, friends can view it. You can upload your resume and might get a job!!!! If you own a business, it also serves as a free (low-cost), effective medium to advertise your products and services, and, with plethora of web services like geocities.com, lycos.com, freewebs.com, Google sites, it has never been so easy!! You can use Microsoft Frontpage to create wonderful web-pages in no time.

Alright! you got your website. But what next?? You need traffic. You need people to visit your website so that the all your efforts make sense. You need to PROMOTE your website. Now that’s something not so easy. The most effective way by which others can land up on your website is the Search engines And how do you get listed there? I can give you some tips ...

1) You must submit your site to the search engines. Most engines have a "Add URL" or "Submit your site" link on their homepages. Just search for such services on Google and you will get thousands of them - some free, others paid. I cannot comment on the paid services since I haven't used any such service.

http://www.google.com/search?q=add+site ... 8&oe=utf-8

2) Give suitable Title to your web-page. If your website is about your company, XYZ Travel agency,
"XYZ, <your_city>. Lowest airfare on over 500 flights..."
would make a good Title. Think of what your prospective customer would search for, and include those keywords in your Title. The title is the text between <title> </title> tags.

3) Include keywords and description tags to all your webpages. These are called meta-tags. They aren’t visible to a human visitor but the search engine crawlers or spiders can understand them. This way, the spider can index your site in appropriate category and thus, your webpage is more likely to figure in the search results when a customer queries for the product or service you provide. For example,

<meta name=’’description’’ content=’’description of your webpage’’>
<meta name=’’Keywords’’ content=’’keyword1, keyword2, keyword3, keyword4’’>

4) Have others link to your site, so that the spider (aka crawler, bot, robot) is more likely to visit your website. Google, in particular, uses a page-rank technology wherein every webpage that links to you is considered as a ’’vote’’ for your website, so, if more people link to you, your webapge gets a Top rank. Request your friends, relatives who have their own sites, to add a link to your page.

It all sounds so easy. Doesn't it? But unfortunately, these tricks don’t yield immediate results as the World Wide Wed is really WORLD-WIDE and about 200 new websites spring up everyday according to the reader’s digest statistics. So you need patience... And lots of it.

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